[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kaprrici.cz\/heineken-na-ceskem-trhu\/#Article","mainEntityOfPage":"https:\/\/www.kaprrici.cz\/heineken-na-ceskem-trhu\/","headline":"Heineken na \u010desk\u00e9m trhu","name":"Heineken na \u010desk\u00e9m trhu","description":"Ur\u010dit\u011b v\u0161ichni zn\u00e1te pivovarnickou spole\u010dnost Heineken. Jedn\u00e1 se o Nizozemskou pivovarnickou spole\u010dnost, kter\u00e1 expandovala tak\u00e9 v \u010cesk\u00e9 republice, kde zam\u011bstn\u00e1v\u00e1 1 1155 lid\u00ed a zauj\u00edm\u00e1 … ","datePublished":"2025-03-03","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.kaprrici.cz\/author\/#Person","name":"kaprrici.cz\n","url":"https:\/\/www.kaprrici.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ac70c9e5ac34d1687bd81eed3e0a5127e2920111fdfe832b53d740bc4b86c4fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ac70c9e5ac34d1687bd81eed3e0a5127e2920111fdfe832b53d740bc4b86c4fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kaprrici.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kaprrici.cz\/wp-content\/uploads\/img_a309724_w1776_t1520762039.jpg","url":"https:\/\/www.kaprrici.cz\/wp-content\/uploads\/img_a309724_w1776_t1520762039.jpg","height":0,"width":0},"url":"https:\/\/www.kaprrici.cz\/heineken-na-ceskem-trhu\/","about":["Business"],"wordCount":353,"articleBody":"Ur\u010dit\u011b v\u0161ichni zn\u00e1te pivovarnickou spole\u010dnost Heineken. Jedn\u00e1 se o Nizozemskou pivovarnickou spole\u010dnost, kter\u00e1 expandovala tak\u00e9 v \u010cesk\u00e9 republice, kde zam\u011bstn\u00e1v\u00e1 1 1155 lid\u00ed a zauj\u00edm\u00e1 celkem 12% trhu s pivem.\u00a0 Kter\u00e9 zna\u010dky pat\u0159\u00ed vlastn\u011b spole\u010dnosti Heineken? Starobrno, Zlatopramen, Kru\u0161ovice, B\u0159ez\u0148\u00e1k, Desperados, Strongbow, Zlat\u00fd ba\u017eant, Hostan, Louny, Da\u010dick\u00fd. Krom\u011b \u010cesk\u00e9 republiky spole\u010dnosti Heineken \u00fasp\u011b\u0161n\u011b expandovala tak\u00e9 v cel\u00e9 Evrop\u011b (\u0160pan\u011blsko, It\u00e1lie, Portugalsko, Rusko. Dokonce jej\u00ed zna\u010dky najdete i v Asii a Nig\u00e9rii. Jej\u00ed zna\u010dky pat\u0159\u00ed ve sv\u00fdch zem\u00edch k t\u011bm nejprod\u00e1van\u011bj\u0161\u00edm.Krom\u011b piv se zam\u011b\u0159uje tak\u00e9 na v\u00fdrobuCider\u016f.Samoz\u0159ejm\u011b n\u011bkte\u0159\u00ed patrioti by mo\u017en\u00e1 zaplakali a mo\u017en\u00e1 si pomysl\u00ed, \u017ee je na\u010dase podporovat drobn\u00e9 \u010desk\u00e9 pivovary.Historie zna\u010dky sah\u00e1 do devaten\u00e1ct\u00e9ho stolet\u00ed, kdy Gerardus Adrian Heineken koupil pivovar z 16. stolet\u00ed. V sou\u010dasn\u00e9 dob\u011b je dominantn\u00ed majitelkou druh\u00e9 nejv\u011bt\u0161\u00ed pivovarnick\u00e9 spole\u010dnosti na sv\u011bt\u011b Charlene de Carvalho-Heineken, kter\u00e1 t\u00edmto pat\u0159\u00ed mezi nejbohat\u0161\u00ed \u017eeny sv\u011bta.\u00a0\tCharlene de Carvalho-HeinekenNarodila se 30. \u010dervna 1954 v Holansku. Jej\u00edm man\u017eelem je Michel de Carvallho, finan\u010dn\u00edk z City Bank, b\u00fdval\u00fd filmov\u00fd herec a olympijsk\u00fd sportovec. Spole\u010dn\u011b maj\u00ed 5 d\u011bt\u00ed a bydl\u00ed spole\u010dn\u011b v Lond\u00fdn\u011b.V roce 2002 zem\u0159el jej\u00ed otec, \u010d\u00edm zd\u011bdila 25%n\u00ed pod\u00edl v pivovaru. P\u0159i\u0161lo to jako blesk z \u010dist\u00e9ho nebe. Dosud \u017eila p\u0159edev\u0161\u00edm pro rodinu, nemusela jako dcera bohat\u00e9ho mu\u017ee a man\u017eela \u00fasp\u011b\u0161n\u00e9ho finan\u010dn\u00edka \u0159e\u0161it jak\u00e9koli ekonomick\u00e9 starosti a n\u00e1hle byla ve v\u011bku 48 let donucena bez jak\u00fdchkoli mana\u017eersk\u00fdch zku\u0161enost\u00ed postavena p\u0159ed nutnost nastoupit do veden\u00ed spole\u010dnosti. Jej\u00edm prvn\u00edm krokem bylo, \u017ee jmenovala nov\u00e9ho \u0159editele Jeana-Francoise van Boxmeera, kter\u00fd se sna\u017eil udr\u017eet krok s konkurenty. Dnes Heineken prod\u00e1v\u00e1170 zna\u010dek ve v\u00edce ne\u017e 65 zem\u00edch sv\u011bta. Ve firm\u011b se aktivn\u011b anga\u017euj\u00ed tak\u00e9 Charlenin man\u017eel a jej\u00ed syn.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Heineken na \u010desk\u00e9m trhu","item":"https:\/\/www.kaprrici.cz\/heineken-na-ceskem-trhu\/#breadcrumbitem"}]}]